SDCC 2025: Hulu Brings King of the Hill to Life at SDCC Activation

This year, Hulu is bringing Arlen, Texas, from the iconic King of the Hill franchise to life right outside the Convention Center. Hank Hill’s Backyard will allow fans to experience what life is like in Arlen, Texas. Step into the world of King of the Hill with an immersive experience that transports you straight to Arlen, Texas. Enjoy BBQ bites served from the Hill family’s house, classic lawn games like Alamo Pong, themed photo ops featuring iconic Arlen landmarks, and a one-of-a-kind hat customization station at the Mega Lo Mart while sipping on a cold can of Alamo (water) to help you beat the heat.