**Local Media Alert**
RING IN THE NEW YEAR AT 17th ANNUAL PEEPSFEST® WITH THE 400-POUND PEEPS® CHICK DROP
Celebrate PEEPSFEST® with Live Music, Family-Friendly Activities,
ALL-NEW EASTER PEEPS® Marshmallow Tasting and the PEEPS® Chick Drop
What: The annual PEEPSFEST® family festival is back and more festive than ever! The two-day event is filled with new and returning family-friendly activities including the iconic PEEPS® Chick Drop and a “Sneak-Peeps” tasting of an Easter 2026 PEEPS® Marshmallow offering. We hope you’ll ring in the New Year with us at the ArtsQ@uest™ SteelStacks in Bethlehem, PA on December 30th and 31st as we bid farewell to 2025! High-res photo/video assets can be downloaded HERE.
What’s New
· Guests 12 and under will receive a PEEPSFEST® Tote upon entry
· Stay warm throughout the festivities in the heated tents
Festival Favorites
· Get an exclusive “Sneak-Peeps” at a new and exciting PEEPS® Marshmallow flavor set to debut this upcoming Easter season!
· Enjoy activities such as PEEPSFEST® cornhole, Tootsee the Clown, Jenga and crafts by local groups from around the Lehigh Valley.
· Take your picture with the PEEPS® Chick Mascot and the PEEPSMOBILE®.
· View the iconic PEEPS® Chick Drop and fireworks (weather permitting)! Fans will have the opportunity to experience the 400+lb Yellow PEEPS® Chick descend on both days of the festival followed by a firework show (weather permitting).
· Head over to the PBS39 Experience at PEEPSFEST® for even more fun:
o PBS39 x PEEPFEST® Friendship Bracelet Creation Station: Make a colorful keepsake at the Friendship Bracelet station
o PEEPS® IN THE KITCHEN with PBS39 is back! Learn how to whip up delicious PEEPS® creations by watching a demo
o Unwind in The Sensory-Friendly Space at PBS, presented by Good Shepherd, a calm, sensory-friendly space for guests.
Where: ArtsQuest™ at the SteelStacks
101 Founders Way
Bethlehem
When: December 30
- 2:45pm – Gates Open
- 3:15pm - 4:00pm — Lolly Hopwood (PEEPS® Pavilion Stage)
- 3:15pm - 3:40pm — Toddler Dance Time: Blippi, Gabby’s Dollhouse, and Ms. Rachel Actors (Highmark Blue Shield Community Stage)
- 3:30pm - 4:30pm — Wildlife Presentation by Wildlands Conservancy (PEEPS® Discovery Den)
- 3:40pm - 4:05pm — Blippi, Gabby’s Dollhouse, Ms. Rachel Actors Meet & Greet (ArtsQuest Center)
- 3:40pm - 4:10pm — K-Pop Demon Hunters Dance Show (Highmark Blue Shield Community Stage)
- 4:00pm - 4:45pm — PEEPS® IN THE KITCHEN® (PBS39 – Studio B)
- 4:00pm - 4:30pm — DJ Wesley Works (1st and Founders Stage)
- 4:10pm - 4:45pm — K-Pop Demon Hunters Meet & Greet (ArtsQuest Center)
- 4:15pm - 4:55pm — Winter Wishes Parade Sing-Along (Highmark Blue Shield Community Stage)
- 4:30pm - 5:00pm — Eddy Ray Magic (PEEPS® Pavilion Stage)
- 4:55pm - 5:20pm — Winter Wishes Prince & Princess Photo-Op (Highmark Blue Shield Community Stage)
- 5:00pm - 5:30pm — DJ Wesley Works (1st and Founders Stage)
- 5:35pm - The famous PEEPS® Chick Drop followed by fireworks (weather permitting)!
December 31
- 2:45pm – Gates Open
- 3:15pm - 4:00pm — Lolly Hopwood (PEEPS® Pavilion Stage)
- 3:15pm - 3:40pm — Toddler Dance Time: Blippi, Gabby’s Dollhouse, and Ms. Rachel Actors (Highmark Blue Shield Community Stage)
- 3:30pm - 4:30pm — Shocking Discoveries Science Show by Da Vinci Science Center (PEEPS® Discovery Den)
- 3:40pm - 4:05pm — Blippi, Gabby’s Dollhouse, Ms. Rachel Actors Meet & Greet (ArtsQuest Center)
- 3:40pm - 4:10pm — K-Pop Demon Hunters Dance Show (Highmark Blue Shield Community Stage)
- 4:00pm - 4:45pm — PEEPS® IN THE KITCHEN® (PBS39 – Studio B)
- 4:00pm - 4:30pm — DJ Wesley Works (1st and Founders Stage)
- 4:10pm - 4:45pm — K-Pop Demon Hunters Meet & Greet (ArtsQuest Center)
- 4:15pm - 4:55pm — Winter Wishes Parade Sing-Along (Highmark Blue Shield Community Stage)
- 4:30pm - 5:00pm — Eddy Ray Magic (PEEPS® Pavilion Stage)
- 4:55pm - 5:20pm — Winter Wishes Prince & Princess Photo-Op (Highmark Blue Shield Community Stage)
- 5:00pm - 5:30pm — DJ Wesley Works (1st and Founders Stage)
- 5:35pm - The famous PEEPS® Chick Drop followed by fireworks (weather permitting)!
Please visit https://www.artsquest.org/festivals/more-festivals-and-experiences/peepsfest/ for entire schedule
Cost: Entry fee - $5 per person (all ages); tickets can be purchased HERE.
Ages 1-and-under are free.
Entry fee includes a variety of PEEPSFEST® activities and PEEPSFEST® Tote upon entry for guests under 12 years old.
Who: Available for Interview:
Courtney Angle, Corporate Affairs Specialist, Just Born Quality Confections
Shayna Super, Executive Director of Levitt Pavilion SteelStacks & Programming Director at ArtsQuest
Available for Photo Opportunity:
PEEPS® Chick
PEEPSMOBILE®
Sponsors: Just Born Quality Confections, ArtsQuest, PBS, L&L Construction, WFMZ 69 News, Service Electric, Garden State Fireworks, b104, Lehigh Valley Press, Grandpa Joe’s Candy Shop, JPMorganChase, Coca-Cola® and Lehigh Valley Reilly Children’s Hospital.
Contact: Genevieve Gustafson, Coyne PR on behalf of Just Born, 973-803-0738, ggustafson@coynepr.com.
